A motorbike journey goes behind the scenes of Yunnan’s tourism industry
Selling Lost Horizons in Rugged Yunnan Province is a story from our issue, “Public Affairs.” To read the entire issue, become a subscriber and receive the full magazine. Alternatively, you can purchase the digital version from the App Store.
Mads Vesterager Nielsen is a burgeoning explorer who rides his trusty motorbike, nicknamed “The Little Black Yak,” to far-flung corners of the People’s Republic. He is a staunch believer in the spirit of adventure, even in a modern and demystified world. Rather than clinging to old notions of glorious exploration, his background in the social sciences has led him to believe that “authenticity” is a messy mixture of ingredients such as culture, society, history, technology, and mythology as it exists today.
