Mixue Bingcheng
Photo Credit: Sam Davies
BUSINESS

How Small-Town Budget Brands Conquered China’s Biggest Cities

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The pandemic and a slowing economy have seen Chinese consumers flock to low-price brands, from milk tea to clothing
This article is part of our series on China’s low-end market, and how small-town budget brands are booming in an otherwise struggling economy.

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author Sam Davies

Sam Davies is the deputy managing editor at The World of Chinese. He writes mainly about society, sport, and culture, with his pieces touching on diverse topics from the future of China’s ski industry to efforts to prevent juvenile crime.

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